The inception of Space.
Space is founded in Dubai, establishing the company’s base for connecting international fragrance houses with markets across Africa.
The fragrance partner for every step from brand to consumer.
Space is a fast-growing fragrance distributor connecting international houses with established retail networks across Africa. With people based in the region, we understand the commercial fabric of each market from within: its retailers, consumer expectations, market dynamics and operating realities. That proximity helps brands grow with local relevance without compromising how they are seen.
Present Across Africa, Poised For More
Visibility is born in a single moment, but a true market is shaped by enduring presence.
The work continues after a fragrance reaches the shelf. Space reads market performance and tailors the brand offer. From there, we orchestrate the next commercial move, giving brands an eagle’s-eye view of what is gaining traction and where growth should follow.
This is a continuous process, not a fixed formula. Different market forces come into play with every cycle. Each iteration sharpens the decisions that follow and moves the brand closer to precision.
Timeline
A strategic alliance for growth.
Space enters a strategic alliance with Maven, combining international brand relationships with established market expertise in Kenya. The alliance later evolves, with Maven becoming Space’s subsidiary in the country.
A stronger footprint across Kenya.
Retail relationships deepen, the brand portfolio grows and Space strengthens its position across the Kenyan market.
The network widens.
The business expands across domestic markets and travel retail, extending its reach through a broader regional network.
Retail becomes tangible.
The group opens its first flagship fragrance store in one of Nairobi’s most prominent retail districts.
New African territories open.
Space enters priority markets across the continent, continuing a deliberate expansion built around local partnerships and long-term brand development.
The people in the market make the difference.
Space brings together an agile team of professionals whose experience spans fragrance and beauty distribution, travel retail, domestic retail, commercial management, finance, procurement and supply chain. Our close collaboration across functions compounds the value of that experience, bringing sharper judgement to every brand and market.
Brand principals and retail partners work directly with the people responsible for each decision and its execution. We keep decision-making clear and strategy connected to the shelf, building the trust and transparency required for lasting partnerships.
Meet the team
Questions about Space
What does Space do as a fragrance distributor in Africa?
Space works with more than 50 international fragrance partners to build and manage their presence across African markets. We connect brand principals with established retail partners and coordinate market entry, selective distribution, brand execution and long-term commercial development.
Explore our distribution expertiseHow does Space supply fragrance brands to retailers in Africa?
Space purchases and manages brand stock for supply to approved retail partners. Depending on the brand and territory, this can include domestic retail, travel retail, duty-free and e-commerce. Availability is determined by the relevant distribution rights, channel strategy and commercial arrangement.
Which African markets does Space serve?
Space serves more than 20 African markets and territories: Morocco, Tunisia, Senegal, Ivory Coast, Togo, Benin, Burkina Faso, Nigeria, Angola, the Democratic Republic of the Congo, the Republic of the Congo, Kenya, Uganda, Tanzania, Ethiopia, Djibouti, Burundi, Mozambique, Zambia, Zimbabwe and Western Sahara.
Which retail channels does Space support?
Space supports domestic retail, travel retail, duty-free and e-commerce. The right mix depends on the brand, the market and how consumers shop there. Channel decisions are made to protect positioning while placing the offer where it has the strongest commercial fit.
How does Space help international fragrance brands enter and grow in African markets?
Space starts with the market: its retail structure, consumer expectations, pricing, competition and operating realities. We use that understanding to shape market entry, select the right retail partners, coordinate launches and manage the commercial cycles that follow. The aim is growth that strengthens the brand rather than dilutes it.
Explore our distribution expertiseWhich fragrance brands are presented in the Space portfolio?
Space works with more than 50 international fragrance partners. The public portfolio includes Parfums de Marly, Roja, Xerjoff, Spirit of Dubai, Bond No. 9, Tiziana Terenzi, Sospiro, Nishane, Matiere Premiere, Casamorati, Atelier des Ors, Oman Luxury, The House of Oud, Ormonde Jayne, Brunello Cucinelli, Giorgio Armani, Gucci, Yves Saint Laurent, Prada, Valentino, Lancome, Chloe, Burberry, Versace, Ralph Lauren, Boss, Marc Jacobs, Michael Kors, Goldfield & Banks, Escentric Molecules, Essential Parfums, Born to Stand Out, Atkinsons, Montale, Mancera, Akro, The Merchant of Venice, Spirit of Kings, New Notes, Ramon Bejar and Maison Noir. The relationship type and represented territories vary by brand.
View the brand portfolioWhere are Space's offices?
Space has offices and teams across the UAE, France and Africa.
How can a brand principal or retailer discuss a partnership with Space?
Brand principals seeking an African distribution partner and retailers interested in supply can contact Space at info@space-tr.com. Include the brand or business name, territories of interest and relevant retail channels so the enquiry can be directed to the right team.
Contact Space